Role
Brand Designer
Scope
Brand identity, typography, color palette, visual direction, moodboarding, and brand applications.
Ever, Rêve, Hélène Cixous
Overview
A brand identity for the feature documentary Ever, Rêve, Hélène Cixous, built around the ideas of the feminist theorist and May '68 activist at its center, rather than generic documentary visual language.
The Challenge
The film needed a visual identity that could carry it from festival programming through educational and home distribution, one that respected Cixous's reputation as a major feminist theorist without collapsing into generic "arthouse documentary" visual shorthand.
The Approach
I read into Cixous's own critical work, particularly écriture féminine and its interest in fragmentation, fluidity, and the body as text, and treated those as formal principles rather than literal illustration. That research shaped typography and color decisions before any layout work began, so the system carried the ideas of the film rather than just its mood.
The System
The result is a complete visual identity, anchored by a custom title treatment and extended through editorial and environmental applications. Typography, color, and composition echo the film's themes of fluidity and fragmentation, giving the work a coherent visual language that flexes across festival, educational, and distribution contexts while staying unmistakably its own.
The Impact
The identity carried the film across 6 international film festivals, giving Ever, Rêve a visual world as considered as its subject and holding its own against the intellectual weight of Cixous's legacy.
